The last three years have been very challenging for our industry.
But now, there is an incredible opportunity to change all that…
Are you looking for a fresh, new, cost-effective way to get your products in front of over 20,000 U.S. retailers and wholesalers?
Would you like to become a member in a cooperative platform, with secure showcases, representing your brand in the heart of New York City’s Diamond District?
Would you like to have your exhibit – merchandised and managed by a bonded local sales agents so you can minimize travel while maximizing visibility?
Would you like your brand to experience exponential exposure through all the social media channels available now and in the future?
If the answer is yes, then the Permanent International Jewelry Exhibition (PIJE) is an efficient alternative to the expense of setting up an independent office/showroom in the U.S. Situated in a permanent pavilion in NYC, the PIJE displays your products to potential customers in a safe, secure, and dynamic environment.
New York City is the jewelry and gems hub, attracting buyers from around the country who appreciate the convenience and security of visiting a single location that features jewelry they can sell. Vetted buyers will see your products, firsthand, while dealing with an agent who is looking out for your best interests.
MORE THAN 20,000 US INDEPENDENT JEWELERS
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- 98% Single Stores
- 2% Regional Chains-Privately held, less than 50 doors in region
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MERCHANDISE CATEGORIES
- Bridal Jewelry-53% Engagement Rings Wedding Bands – Diamond Jewelry
- Fashion Jewelry-44% Gold – Silver Jewelry – Gemstone Jewelry – Designer Jewelry – Non-Precious Metal Jewelry
DOMESTIC AND INTERNATIONAL TRADE SHOWS
- 85-90% of Single Store Independents travel to domestic trade shows
- 10% of Independents travel internationally to trade shows
OUR MARKETING PARTNER REBEL INTERACTIVE WILL DIRECT
DIGITAL MEDIA SPEND, SOCIAL MEDIA ACTIVITY AND PR
PIJE UNDERSTANDS THE IMPORTANCE OF STAYING TOP OF MIND WITH TARGET AMERICAN CONSUMERS
- In addition to the many personal relationships with important US retailers that we have cultivated, we have engaged two top notch marketing partners to manage our advertising and PR strategy
- A top-notch website managed by digital experts will drive traffic and ensure each client’s brand is represented for optimal impact
- In order to reach US consumers, we have engaged a world-class marketing group-Rebel Interactive
- For digital content, the embedded video experts at Blue Toad will ensure our growing list of followers will stay engaged
Blue Toad will manage digital publishing with an emphasis on embedded video
PIJE has partnered with Jennifer Garfall, one of the world’s premier jewelry design and product development professionals to offer showroom participants a variety of professional services in jewelry and graphic design.
- Concept ideation for individual custom-made pieces or collections
- Collection Architecture development with targeted customer profiles, looks, and price points
- Brand hallmarks and other branded components
- Creation of presentation or production ready CADs and 2-D technical specifications
- Stunning photographic quality renderings for presentation and marketing materials
- Rapid Prototyping from concept to production-ready wax models
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- Creation of marketing materials such as “Look Books”
Ms. Garfall’s fee is project based and is not part of ongoing operational costs
- Creation of marketing materials such as “Look Books”
The shows will not only showcase your jewelry to customers in trunk show events, but they will also expose partner jewelry retailers and customers to the beauty and history of your country.
BRAZIL – HONG KONG – INDIA – SRI LANKA – COLOMBIA – THAILAND
Participating Jewelry Companies will have the opportunity to sponsor
in-store jewelry events with partner retailers.
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PIJE has contacts with a group of nationwide commissioned sales representatives that have contact with the best jewelry retailers in the country
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PIJE Members will have the option of using this commission-based salesforce for wholesale sales relationships with US Retailers
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Special reporting and invoicing will be required
PIJE SHOWROOM LOCATION
555 5th Avenue New York, NY
Full Height Floor to Ceiling Glass Windows | 24/7 Building Access and Attended Lobby
SHOWCASE QUALITY AND EXPERTISE OF OVERSEAS JEWELRY MANUFACTURERS
- In-House staff will manage showroom and new retailer account set-up
- PIJE staff will develop showroom website/social media/pr and US marketing strategy
- PIJE will solicit high net worth individuals for private showroom sales events
- PIJE will manage communication to all member companies on a regular basis
- PIJE will form a 5-7 member Board of Directors that will include PIJE management and participating companies
- BOD meetings will take place on a quarterly basis to provide updates on business/sales objectives and strategic marketing campaigns
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- PIJE will manage all aspects of US Retailer Relationships including:
- Stock repairs and product training
- Provide marketing materials and co-op advertising for member jewelry collections including video and digital collateral
- In-store branded displays (if needed)
- PIJE will create US e-commerce websites for membership companies to capture fast growing digital retail business
- PIJE will manage all aspects of US Retailer Relationships including:
- A PERMANENT SHOWROOM IN NEW YORK CITY
- ACCESS TO OFFICE AND CONFERENCE ROOM BY RESERVATION
- SHOWROOM REPRESENTATION AT USA TRADE SHOWS
- FULLY INTEGRATED WEBSITE AND DIGITAL PRESENCE
- HIGH SECURITY MERCHANDISE VAULT
- LOUNGE
- INDUSTRY INSIGHTS AND MEMBER NEWSLETTERS
- MARKETING AND BRAND SOCIAL MEDIA
- SURVEILLANCE (EX. CAMERAS, ALARMS)
- RECEPTION DESK
- PRINTING CENTER
- RETAILER PROFILES INCLUDING CREDIT REPORTS
- PRODUCT INSURANCE IN HOUSE AND IN TRANSIT
Future Benefits Will Include:
- MEMBERS ONLY WORKSHOPS / EXHIBITIONS
- IN STORE BRANDED MERCHANDISE DISPLAYS (IF NEEDED)
- LOGISTICS AND DELIVERY SERVICES
- E-COMMERCE SALES
- FINANCING (SIMEST, ETC)
- Option A: PIJE solicits Thai participation and leases showroom space:
- Manages administration of showroom members
- Oversees day-to-day operation of the showroom
- Manages marketing and PR for showroom
- Manages all aspects of optional programs (product development and wholesale sales)
- Option B: Thai Trade Association assumes showroom lease and solicits company participation in exchange for a share of the profits:
- Manages administration of showroom lease
- PIJE assumes management of all activities as listed above
Joe Menzie is a veteran in the jewelry industry, with over 45 years servicing independent fine jewelry retailers in the USA. His company and leadership in the fine loose colored gemstone sector is internationally recognized. He served over 12 years on the executive BOD for the International Colored Gemstone Association (ICA)–four as President. In 2013, in Changsha, China, he was honored by ICA with the highest and most prestigious” Lifetime Achievement” award.
Today, Joe is actively involved with the leading trade associations and buying groups in America and abroad.
Marissa Harvey is a seasoned merchandising and marketing executive with a wealth of fair trade and responsible sourcing experience in the jewelry industry.
She began her career with Tiffany & Co. where she learned the importance of responsible precious metal and gemstone sourcing. Eventually, she led the Tiffany sourcing team for colored gemstones and manufacturing for all product categories. She also served on planning and distribution teams for a major initiative.
After leaving Tiffany in 2005, Marissa has worked with many smaller companies, consulting on responsible sourcing, effecting positive change, and aligning resources for growth.
Jennifer Garfall began her career at the jewelers’ bench, utilizing and teaching both the time-honored techniques she adored as well as cutting-edge manufacturing technology. As a Senior Designer for Tiffany & Co. she is credited with designing many of Tiffany’s iconic fashion and one-of-a-kind statement pieces, including the 2012 remounting of the Tiffany Diamond. She has designed best selling collections for the Metropolitan Museum of Art, Marchesa, Judith Ripka, Signet & others.
Jennifer is one of the world’s premier jewelry design and product development professionals to offer showroom participants a variety of professional services in jewelry and graphic design.